Digitalization enhances current processes and helps stay competitive in the industry. Digitalization mainly focuses on customer experience. It enables organizations to be in tune with the changing industries and continuously improve. The end-user experience was its primary concern initially. Now, it is a core of innovation and efficiency across the organization.

Businesses are transforming at a rapid pace and putting their digital initiatives at the core of their business strategies. Digital transformation is the integration of digital technology for all functional areas to achieve sustainable connections and a better understanding of consumer needs. However, this is not enough. Digital transformation is much more than that. It is a powerful tool that creates a new way to engage consumers and interact with them. It helps in strengthening existing services and discovering new ones.