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When we choose the fridge there are certain things we need to notice. We pick different types of fridge but particularly focus on the lifetime and cooling system of the fridge. Icemagic Pro Plus range maintains freshness in fruits & vegetables for upto 15 days. Thus, ensuring long lasting freshness. Results based on internal lab testing done on select models under standard test conditions and may vary depending on testing conditions and models. Now, turn water into ice in an hour with Fast Ice mode. Thus, ensure you never run out of ice when you need it. Results based on internal lab tests done on Fast Ice Mode & may vary depending on testing conditions. Shop your Whirlpool 280 L 3 Star Direct-Cool Single Door Refrigerator in Shri Meenakshi Fan House.